Rob's Blog

Random New Brunswick Women

Watch the video

the nursing GANG - NEVER STOP CARING

Watch the video

the nursing Gang™ performs an animated music video showing how nurses help care for their patients with empathy and good humor. For more information visit

www.discovernursing.com

Produced by Johnson & Johnson Health Care Systems Inc. © 2005

Vloggercon06 - Understanding Media

Vloggercon'06 is over but not forgotten. It was a great experience for networking, knowledge gathering and fun. There is such a groundswell of enthusiasm for the media by young people who might be the first generation of kids to have grown up inherently DISTRUSTING the traditional media outlets. They grew up not on Walter Cronkite, but on Comedy Central and MTV, so their bias is to treat "old media" with a healthy degree of skepticism. Even having graduated from "old media" myself, I can see their point, though the most interesting work produced is personal, funny, informative, educational. I find whatever explicit political commentary I saw as a bit heavy -handed and not as effective as the creative use of new media as an empowering individualistic tool of expression. As Marshall McLuhan said MANY YEARS AGO, "The Medium is the Message." He also coined the term, "global village." For an old media guy, he seemed to be pretty prescient! Understanding Media might be worth another look today.

Ubuntu: I Am Because We Are

"Ubunto", in Zulu, describes Johnson & Johnson's involvement in the community of South Africa for 75 years. Here's a brief look at what that means.

 

On location

   

Botshabelo Community Development Trust, Magaliesburg, South Africa

Interested "liestander" during a paws in the action

Camera Placement for Dummies

Some producers will go to any length to secure a good camera position, but this "sinks" to new lows! Singapore, 2002

 
On the other hand, this is the shot we got outside the window.