Rob's Blog

Johnson & Johnson: Our History, Our Mission

Johnson & Johnson 125th Anniversary Video, celebrating our history, our products and our community.

 

Where have I been?

Been a long time since I've posted. But social media is becoming hyper-social. You could spend all day on Twitter , Facebook , You Tube and I guess plenty of others. I think all those aforementioned platforms have become more popular than blogging, due to our obsession with multi-tasking, achievement, competition and measurement. You can only use 140 words in Twitter, and Facebook entries are similarly short. You can measure tweets, retweets, followers, likes, and now even your Twitter ranking on Klout. And of course you don't have to write at all with You Tube. And it's insidiously fracturing our lifes. It turns the riddle of "If a tree falls in the forest, does it make a sound?", to "If I don't tweet about it, is it real?"

But what have I been doing? Working a lot. Producing video from a series of "Mom blogger" conferences for J&J, asking Moms, and some Dads, "How are you using social media for social good?"  See highlights below. The last one, Mom 2.0, was held in New Orleans, where the weather was warm, the bread pudding superb and the mint juleps perfect!  I even tried an interview myself with comically horrific results. It was good to laugh though. I promise that I will blog some more. In fact, I'll try again after I tweet the fact I blogged, post the blog entry on Facebook, pinged Technorati, and had my third cup of coffee!

  

Blissdom 2011

I was out out at Blissdom, a leading women bloggers conference held in Nashville, TN. Johnson & Johnson had a booth there where we asked bloggers how they've used "social media for social good"

 

Voices of HIV/AIDS

I recently had the opportunity to visit the Johnson & Johnson facility in East London, South Africa. They've instituted a program, run by their health center, to provide information and counseling to those employees and their familes affected by HIV/AIDS. I talked to both employees, some HIV positive, and personnel in the health center about the effect this disease has had on their lives.

 

BlogHer 2010

Just returned from BlogHer2010, the premier event for women bloggers, who cover topics such as kids and family, relationships, "green" living, coupon collecting and fashion. Quite a wide range from the approximately 2500 "bloghers" who showed up at the Hilton, in New York City, on Friday and Saturday, August 6-7. For the first time, Johnson & Johnson had a booth representing the company. During the previous 2 years at BlogHer, we sponsored a SAFE KIDS USA booth. The theme of our booth this year was "Johnson & Johnson, A Legacy of Caring", which celebrates our 125 year history of helping people lead healthier and happier lives. We invited attendees to tell their own "stories of caring", which we videotaped and posted to the Johnson & Johnson health channel on you tube. We had over 50 stories over the two day period, focusing on caring about family, children, helping others, charitable giving, and even a couple about pets. All in all, it was a great experience and a wonderful way to connect with people, and we hope to have a continued presence at BlogHer going forward. Here's one of the videos recorded, by Mom, Vera Sweeney:

 

 

Terracotta Warriors of Xian

This is an amazing story of how Janssen Pharmaceutica, a J&J company in Xian, China was able to work with the Chinese governement to help preserve one of the world's great archeological finds.